The Fat Jewish Is Over Influencers

August 3, 2018

By Christian Smith

Social media provocateur Josh Ostrovsky, known as the Fat Jewish, doesn't want to see anymore Instagram posts about açaí bowls or killer workouts. He's over social media influencers, and thinks you should be too.

"There's no limit to how many influencers there can be, so the number keeps growing and growing and growing, and the real estate becomes less valuable," Ostrovsky said Friday in an interview with Cheddar. "I'm not saying it's over right now, but I'm saying the bubble is, like, really there."

Ostrovsky, who helped inflate that bubble, and his business partner David Oliver Cohen, are warning social media wannabes they shouldn't bank on peddling brands online for profit.

Instead, those with the entrepreneurial spirit should create real products that have staying power. That's why Ostrovsky and Cohen started their own alcoholic beverage company Swish, which is best known for viral vine-fresh hits like White Girl Rosé and a new line of canned wines, Babe.

Babe will soon be available in stores across the country after Anheuser-Busch took a a position in Swish this year.

Eventually, Ostrovsky and Cohen want to produce kegs of rosé and turn the traditional wine party on its head.

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