P&G Is Increasing Cross-Platform Advertising, Chief Brand Exec Says

January 9, 2019

Procter & Gamble, one of the largest television advertisers in America, is embracing new digital marketing channels as media habits change, according to Marc Pritchard, P&G's chief brand officer. At CES, he told Cheddar's Hope King that Amazon and OTT streaming services are particularly attractive to a conglomerate like P&G.