How Uniqlo Became the Hottest Brand For Urban Millennials

March 13, 2019

Clothing brand Uniqlo is ubiquitous in major cities, with locals and tourists flocking to the Japanese-based retailer. It's become especially popular with millennials who are looking for a classic, low-cost look. Gillian White, deputy site editor for The Atlantic, talked to Cheddar about the brand's marketing strategy and why it's sticking to major city centers.