No Fashion Demand Is Too Much for Finery

June 12, 2018

By Conor White

As if digitally organizing the wardrobes of hundreds of thousands of people wasn't enough, Finery is answering the demands of its users by providing added features to its fashion app and website.

"This is so typical of an unbelievable, strong, millennial woman," said the Finery co-founder and CEO Whitney Casey. "She's like, 'Great, I want my wardrobe on my phone. Thanks for doing that. And, can you also give me a whole outfit and how to wear it?'"

The new Finery features, which launched Tuesday, are a response to customers' requests for personalized fashion recommendations, recommendations for outfits based on the weather, and visualizations to give customers style inspiration based on what they already have in their closets.

To do all of this, all Finery needs is one photo of a piece of clothing, Casey said in an interview Tuesday with Cheddar.

"We take that image, and scan it for the most important colors, how many pixels of each color, if there's a print, we can even know down to if it's a silk, or if it's a linen, or it's velvet, that's how advanced computer vision is getting," she said. "Then we take that same knowledge, scan multiple images all through Instagram to try to find a dress that looks like this."

Since the company was founded in 2016, Finery's free service has only been for women, but Casey said it won't be difficult to start helping men, when the time comes.

"Once we nail women, and get all of that styling, and really learn the A.I. on what women are liking and what women are not liking with the product, men, I'm sorry to say it, but you're just going to be so easy to dress," she said.

For full interview, click here.