E*TRADE Generation Trader: IHOP Becomes IHOB

June 11, 2018

IHOP is changing its name to IHOB, for "burgers." The restaurant chain says the name change marks its push into the lunch and dinner categories. Cheddar's Brad Smith and Nora Ali explore the performance of Dine Brands Global, parent company of IHOP and Applebees, and even put the new burgers to the test.