Wants to Make Voting Cool Again

October 10, 2018

By Christian Smith

Taylor Swift's decision to break her political silence and urge her followers to register to vote is an incredibly valuable gift to organizations trying to get out the younger vote on Nov. 6, said CEO Aria Finger.

"It does matter when young people see other people voting, other celebrities get involved," Finger said Wednesday in an interview on Cheddar. "We want to make it cool for young people to get out and vote."

After the pop star posted a message to Instagram encouraging her over 112 million followers to vote ー and effectively endorsing two Democratic candidates in Tennessee ー registering platform said it received a surge in new registrants numbering in the thousands.

At stake in this year's midterms are all 435 U.S. House seats and 33 U.S. Senate seats.

Voter registration has been an essential goal for, which has registered over 70,000 new voters this year alone.

Beyond voter registration, Finger said there has been a general boost in civic engagement from millennials and Gen Z since Donald Trump was elected president almost two years ago.

"They just want solutions," Finger said.

"Young people say, 'What can I do in my local community to make a difference because the old people, they're not helping us.'"

For full interview click here.