Daily Harvest CEO Shares Why the Digital Company Decided to Open a Physical Pop-Up Shop

November 14, 2018

Daily Harvest, the digitally-native company that sends ready-to-blend smoothies right to your door, has a physical shop in New York City this week. 'The Refueling Station' in New York's SOHO neighborhood gives customers an opportunity to try the company's array of smoothies, soups, and breakfast bowls. Rachel Drori, Founder and CEO of Daily Harvest, explains what went into opening the pop-up.