Cristiano Ronaldo: A Reality Star In the Making?

July 6, 2018

By Conor White

Now that Portugal has been eliminated from the FIFA World Cup, Cristiano Ronaldo needs a new job, and Facebook could be stepping in.

The company is reportedly in talks with the soccer superstar for a 13-episode reality show on its 'Watch' platform, but not everyone thinks it will work.

"It's amazing to me that Facebook is willing to drop so much money on original programming," said Taylor Lorenz, staff writer at The Atlantic. "I think they're spending like $10 million reportedly on this. I don't think it'll bring people in."

In an interview Friday on Cheddar, Lorenz noted that even if this series happens, Facebook needs to reassess its approach to 'Watch'.

"To me, they're still trying to force this behavior of going there and treating it as a TV experience down users' throats."

With over 120 million fans on the platform, Ronaldo is the single most followed athlete on Facebook, so it's safe to assume a show starring him would at least attract international viewers, but they may not have the capability to properly watch it.

"One of the problems with international markets is they don't have the data streaming speed to watch these long shows," explained Lorenz. "Even my phone on my New York City WiFi can be buffering sometimes, I can't get through the whole show. So I think as they move into long form content, they really need to focus on the usability of it and making it work."

For the full segment, click here.