Circle Invest Takes on Coinbase and Robinhood in Crypto

May 24, 2018

By Jacqueline Corba

The payment technology start-up Circle unveiled a new version of its Circle Invest app this week that let's retail investors in 46 states play in the crypto market.

"We are one of the only places where you can purchase a series of seven coins," said Rachel Mayer, Circle Invest's product lead. "Bringing forth a rational approach to investing, and even longer term through automation is something we are really focused on at Circle Invest. Not only that, but explaining things in plain English."

Users of Circle Invest's mobile app can invest up to $10,000 in seven cryptocurrencies including Bitcoin, Ethereum, Litecoin, and Zcash. Mayer said the firm's competitive pricing and transparency set it apart from other services like Robinhood and Coinbase.

Transparency is an increasingly urgent issue for crypto traders as the Justice Department has opened an investigation into potential price manipulation of Bitcoin and other digital currencies, according to Bloomberg.

"This is exactly the type of behavior that we want to avoid," said Mayer. "We want consumers to get into the door and to really have a more savings and passive approach to investing over the long-term."

For the full interview, click here.