By Christian Smith
The Consumer Electronics Show isn't just a massive display case for the latest in consumer tech ー it's also the site of new partnerships.
This year, CES marked, among other milestones in tech, a new partnership between gaming hardware maker Alienware and "League of Legends" developer Riot Games, a union that was a year in the making, according to the general manager at Dell's gaming arm, Alienware.
"It actually started here a year ago," Frank Azor told Cheddar at the Las Vegas conference on Wednesday. "That's where we first met."
The Dell-owned gaming company will become the esports league's official competition PC and display partner.
Alienware will also provide full hardware support for "League of Legends"' two premier leagues ー the LCS and the LEC ー for their spring and summer seasons.
Gaming has become big business for Dell and Alienware, with annual revenue topping $3 billion.
Alienware also launched a new gaming laptop at CES ー the Area-51m ー which Azor said packs serious punch for a notebook.
"It's basically a desktop computer like our Alienware Aurora, but in a notebook form," Azor said. "We threw everything in the kitchen sink at this thing."
The Area-51m allows users to upgrade the 17-inch laptop's hard drive and graphics package, so they can keep up with the latest advancements in video game technology.
The power comes with a price: $2,549, to be exact.
The Area-51m will go on sale Jan. 29.
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