E*TRADE Generation Trader: Sports Streaming Space

February 12, 2018

A look at the sports streaming space with "Generation Trader," sponsored by E*TRADE, the original place to invest online. Hope King and Baker Machado highlight the most compelling business stories that are moving the market while utilizing E*TRADE's innovative trading platform.

With the Super Bowl in the rearview and The Winter Olympics in the spotlight, the battle for sports streaming rights is heating up. So we take a look at the key players in this space.

Comcast's NBC is airing the two biggest sports events in February, the Super Bowl and Olympics. Shares surged back in December when Comcast forecasted better than expected broadband subscriber growth.

On January 11th "Ad Age" reported ad spending for this Super Bowl could be in the ballpark of $419 million, with companies paying an average $5 million dollars for each thirty-second spot. Shares of Comcast climbed after that report. On January 24th Comcast reported its fourth-quarter earnings generating $21.92 billion in revenue beating expectations.

Amazon shares are still up for the year. In its latest earnings report, which drove the stock to records at the end of January, the company posted revenue rose 38% to $60.5 billion dollars.

Amazon reportedly spent $50 million dollars to take over Thursday Night Football this season according to the Wall Street Journal. It may also get its chance on the soccer field. english premier league rights are up for bidding this year...and Amazon is reportedly rumored to be a contender.

Last month Youtube TV announced it scored exclusive rights for the Los Angeles football club, which will become part of major league soccer in March. This marks the first time a streaming service, rather than a traditional tv network, has made such a deal.

Facebook hopes to lure viewers through "facebook watch". its series "Tom Versus Time" features New England's star quarterback Tom Brady in a documentary style program which is drawing millions of viewers. Facebook reportedly also wants to ink streaming rights for WWEevents in the future.

Twitter scored a deal for FIFA World Cup later this year. the platform will livestream a thirty-minute show produced by Fox Sports.