About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. ASUS USA wants to change that by including more female voices in all stages of product design, and by creating more inclusive workplaces. "Color as representation ー that's not something that people talk about," ASUS CMO Vivian Lien told Cheddar. But when it comes to hardware design, it used to be very monochromatic and monotone and just with one audience, you know, the guy, in mind. Now you have different choices."
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